Media OutReach | February 5, 2018
Business Insider Singapore
China Marketing Book “Unlocking the World’s Largest E-market” offers social media insights to Hong Kong marketers
HONG KONG, CHINA – Media OutReach – 5 FEB 2018 – Marketers who have struggled to capitalize on their Chinese social media presence can rest easy, with the launch of new book “Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media”. In response to growing interest in the world’s biggest e-market, author Ashley Galina Dudarenok has consolidated her 12 years of professional experience in digital marketing in China into an easy-to-read business book.
China has the world’s largest e-commerce economy, with revenues of 7.57 trillion yuan (US$1.17 trillion) in 2017. Hong Kong has strong business ties with China, yet many local brands and small business owners have an incomplete understanding of Chinese consumers and the online channels to reach them. There’s an increasing demand to learn about digital strategies and tactics specifically for the China market but current books on the subject often lack practical solutions. Seeing a gap in the market, Dudarenok decided to publish a book not just for brands seeking to enter China, but also for those who want to expand their presence in China and those who provide services to Chinese tourists abroad.
“Unlocking the World’s Largest E-market” offers practical advice to Hong Kong marketers about selling on Chinese social media. Dudarenok has seen the transformation in China’s online world firsthand. “China is the future,” says Dudarenok, “And marketers and business owners need to understand it if they want to stay relevant.”
The demand for China digital marketing knowledge has also been recognized by Edward Tse, Founder and CEO of Gao Feng Advisory Company. “Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.”